Privacy Policy — NovaScale
Legal

Privacy Policy

Last updated: June 2026

Your privacy matters to us. This policy explains clearly what data we collect, why we collect it, and how we protect it.

1. Who We Are

NovaScale is a brand operated by MSR Scale Digital Ltda, a Brazilian company registered under CNPJ 66.535.086/0001-65, located at Rua Santa Luzia, 33, Santa Efigênia, São Luís — MA, Brazil, CEP 65.058-715.

We create and sell digital educational products including mind maps, flashcard decks, PDF summaries, and study kits.

2. Data We Collect

When you purchase or interact with our products, we may collect:

  • Full name and email address
  • Billing information (processed securely by our payment platforms)
  • IP address and approximate location
  • Device and browser information
  • Interaction data with our pages and products

3. How We Use Your Data

We use your information exclusively to:

  • Process and deliver your purchases
  • Provide customer support
  • Send relevant communications about your order
  • Improve our products and pages
  • Comply with legal obligations under Brazilian law (LGPD)

4. Data Sharing

We do not sell, rent, or trade your personal data. We may share it only with trusted third-party platforms necessary to operate our business, such as Hotmart, Meta (for advertising), and payment processors — all bound by their own privacy policies.

5. Data Retention

We retain your data for as long as necessary to fulfill the purposes described in this policy, or as required by Brazilian law. You may request deletion of your data at any time by contacting us.

6. Your Rights (LGPD)

Under Brazil's General Data Protection Law (Lei Geral de Proteção de Dados — LGPD), you have the right to:

  • Access the data we hold about you
  • Correct inaccurate or outdated information
  • Request deletion of your data
  • Withdraw consent at any time
  • Request portability of your data

7. Cookies

Our pages use cookies and tracking pixels (including Meta Pixel) to measure the performance of our advertising campaigns. You may disable cookies through your browser settings at any time.

8. Security

We apply technical and organizational measures to protect your data against unauthorized access, loss, or misuse. All transactions are processed through encrypted, PCI-compliant platforms.

9. Contact

For any privacy-related requests, please reach us at msrsdltda.com/contact or via email at matheus.rocha.k320@gmail.com.